How a Home Automation Website Achieved 14% Traffic Growth in 3 Months

High-quality backlinks are really important for SEO success. A client approached us with a home automation website. It was dedicated to the latest trends and innovations in home automation and faced tough competition. Despite good content, the traffic growth stalled. 

So, we implemented a new smart strategy.

Our main focus was on getting high authority and relevant links to the home automation website’s category pages. This resulted in a significant increase in the search rankings and the visibility of the articles.

The result? A 14% increase in organic traffic in just three months.

This case study shows how targeted link-building can transform your SEO performance. Learn how we faced the challenges with our strategies and achieved incredible results!

‍Prior Backlink Profile & Challenges

The website's backlink profile was already strong and competitive. However, the high competition did not improve the traffic much. 

Our process included building a network of quality backlinks and making sure that the home automation website maintained a good search engine ranking. 

Here’s an overview of the website’s backlink profile and our solution to strengthen it:

Our Smart Strategy 

Our team at BlackBook Digital designed a tailored strategy for the home automation website. This smart strategy mainly focused on high authority and relevant link-building.

Here is the easy breakdown of the strategy: 

1. Regular Backlink Disavowal

We conducted regular backlink disavows to maintain the integrity of our backlink profile. 

This process involved identifying and rejecting low-quality or spammy links that could potentially harm the site’s reputation. By consistently monitoring the backlinks and disavowing harmful ones, we safeguarded the blog against negative SEO impacts.

2. Link Exchange

We actively engaged in link exchanges with other reputable websites within the home automation and broader tech industry. 

This reciprocal linking helped build relationships with other content creators and provided us with a steady stream of relevant backlinks that supported our SEO efforts.

3. Guest Posting

Guest posting was a major part of our backlink strategy. By contributing high-quality articles to authoritative blogs in the niche, we secured valuable backlinks and positioned the brand as a thought leader in home automation.

However, despite these efforts, the website’s backlink profile closely mirrored its competitors. The primary issue with the existing links was their lack of organic acquisition. We had to outreach to hundreds of relevant sites to get the website’s links placed. 

Unfortunately, the response rate was dishearteningly low, with less than 1% of our outreach efforts resulting in actual link placements. 

Recognizing the inefficiency of this approach, we decided to explore a different strategy—one that would yield higher quality, organically acquired links with less exhaustive outreach. 

To improve, we adopted a new strategy focused on creating unique, highly relevant content that would attract high-quality, organic backlinks. 

This “linkable asset strategy” involved building content with the latest statistics and distinctive insights.

Our Process

1. Using Government Resources and Publications

We began by pulling data from multiple government resources and reputable publications. This allowed us to compile accurate and comprehensive statistics that were both current and relevant to the target audience.

2. Creating Unique, Data-Driven Content

One of the standout content pieces involved a detailed analysis of home automation usage across the United States. 

For example, we created an article that examined how many people in the USA currently use home automation, compared different states, and noted the top states versus those with the least use of home automation. 

We created an informative and engaging article by presenting multiple comparisons and statistical data on a single page.

3. Strategic Outreach Campaign

With this unique content, we launched a targeted outreach campaign. We shared the article with editors, authors, and the press, highlighting its fresh and valuable insights. This strategy improved the email open rates and received positive feedback.

4. Achieving Organic Link Placements

The results of our efforts were remarkable. 

Our outreach campaign achieved a 2-3% article placement rate in major news publications, e-portals, and other reputable sites. 

These placements were highly authoritative and organically acquired, which was accomplished without any financial expenditure.

We secured 10+ links on DR70+ websites and 5+ highly relevant organic link placements.

Focusing on unique insights and high-quality data, our linkable asset strategy improved the home automation website’s backlink profile and increased organic traffic by 14% in just three months.

Conclusion

The home automation website successfully attracted high-quality, organic backlinks from authoritative sources. The reason is the shift from traditional link-building tactics to a linkable asset strategy. 

Our approach, centered on creating unique, data-driven content and strategic outreach, resulted in a 14% increase in organic traffic within just three months. 

BlackBook Digital’s success in this strategy means producing valuable, shareable content that naturally attracts high-authority links. This will lead to much better SEO performance and website visibility in a competitive niche.